All the latest news about the next Fashion Weeks
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All the latest news about the next Fashion Weeks

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Fashion weeks are getting close once again. They usually are days full of excitement, as the MKS Milano Fashion School fashion styling and fashion design students could experience firsthand in the past, but this year the pandemic keeps requiring us to adapt to new rules.

The prefecture of Paris has notified the Fédération de la Haute Couture et de la Mode that Menswear fashion shows - scheduled from 19 to 24 January and involving 71 brands - will be authorized only if behind closed doors and without an audience. Likewise, institutional directives state that physical shows will not be possible for the haute couture events that will take place from 25 to 28 January, with the participation of 32 fashion houses.

However, Pascal Morand, executive president of the Fédération, has underlined that those who have organized physical shows will be able to record or stream them live. The guidelines for showroom activities, moreover, establish one-to-one appointments, while the curfew from 20 until 6 a.m. remains valid, even if a tightening of this measure is not to be excluded.

Were the cautious way to be chosen, the behind closed doors show policy could apply also to the next Milano Fashion Week. Recently, Dolce & Gabbana has cancelled a show that should have taken place on 16 January, within the upcoming edition of Milano Moda Uomo (15-19 January), because of the uncertainty of the Covid-19 infections trend.

Fendi and Etro have confirmed their event, which will be held behind closed doors, whereas K-Way, on its debut in the calendar of Milano, seemingly intends to confirm its physical show with thirty spectators – taking place at Scalo Farini’s Basic Village in Milan – adding a live streaming option.

As witnessed in July and September, the phygital formula will offer a platform full of surprises, with videos, interviews, events, and theme-based rooms on topical issues.

Sources:
Fashion Magazine - Pambianco News - Pambianco News

 

 


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