Master Course in Fashion & Luxury Management Milan
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Master in Fashion & Luxury Management

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The Fashion Brand Manager is a role within a luxury and fashion company that deals with the development and positioning of a brand.
He or she works with the artistic director, the style department, the communication department, and the production and marketing departments. Together with the marketing direction department, the fashion brand manager has the task of identifying, implementing and managing strategic and operational marketing plans, from defining the style of the collections, to identifying the price range, the targets and reference market right up to detecting sale channels and planning promotions.
The Master course includes the study of strategic areas of the fashion business and brand management, and their communication in the fashion and luxury industries.

Macro Study Topics

  • Brand Architecture: Building a brand identity;
  • Re-Branding: Repositioning a brand across various synergistic activities and strategies;
  • Brand Extension: Strategy to expand the brand in a different market segment from that in which it has made its name
  • Fashion Marketing e Retail Strategies: Harmonising the identity with the client and its core customers;
  • Digital Marketing & Social Media: Marketing and communicating on-line through well-defined strategies, and using tools better suited to the company.
  • Product Management: Connecting the design area and the marketing area. Combining style and production with commercial requirements and guaranteeing the stylistic and communicative coherence of the collection.
  • Fashion Business Models: Company structure, budget and project management.
  • Communication Management: Planning and supervising advertisement campaigns, and all events and communication activities online and off-line.
  • Fashion & Luxury Culture: Analysis of international fashion and study of different behaviours by consumers based on different cultures. Improving the international value of Made in Italy and Made in France.

 

Information and dates
Start date: October 23th, 2018
End date: June 2019
Duration: 8 months - 400 hours
Attendance: From Tuesday to Friday
Timetable: from 9.30 am to 1.30 pm or from 2 pm to 6 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, 20123 Milan

Costs
Annual fees (enrolment + tuition fees)
Enrolment fee: € 1,200.00
Tuition fees: €10,800.00

Admission

The number of places on the course is limited. The candidates will be selected on the basis of:
• Course of study: Post-graduate education – degree or work experience in the industry
• Students must be over 18 years of age
• Orientation interview

Final exam and certificate
At the end of the course, the student will be awarded a Master degree with the final grade obtained by the participant.

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