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Fashion Art Director

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The Fashion Art Director or Creative Director  is responsible for the image of a clothing and accessories brand. He is entrusted with the task of transferring the personality of the brand or a single product.
From the concept of the display space, through advertisement campaigns right up to the fashion show, it is up to the Fashion Art director to emphasise the emotional value of the brand and to create closeness to its own target, supporting and encouraging the brand storytelling at the same time.
Creativity and organisational skills are essential qualities for an art director.

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