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Fashion Brand Manager

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The Fashion Brand Manager is a role within a luxury and fashion company that deals with the development and positioning of a brand.
He or she works with the artistic director, the style department, the communication department, along with the production and marketing departments and, together with the marketing direction department has the task of identifying, implementing and managing strategic and operational marketing plans: from defining the style of the collections, to identifying the price range, the targets and reference market up to detecting sale channels and planning promotions.
Creativity, analytical skills, flexibility and leadership are the qualities required for this managerial role.

Suggested course:
 

MASTER IN FASHION AND LUXURY MANAGEMENT

FASHION MARKETING & VISUAL MERCHANDISING

 


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