Fashion Buying Intensive Course Milan
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Fashion Buying Course

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The course in Fashion Buying, edited by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution.

Aims of the course
The course in Fashion Buying aims to train young fashion professionals and to prepare buyers and also sellers who can work with the buying office, department stores and showrooms in general.

Contents of the course
The programme of the course in Fashion Buying provides a specific foundation in:
• Analysis of the evolution of body styles
• Definition of the concept
• Product concept from introduction to market
• Materials
• Yarns and fabrics, trends, creativity
• Identification of the reference target
• What a trend is
• Analysis of trends
• Description of different segments that comprise the fashion supply chain
• Outline of fashion history; absolute beginners, experimentation in the early 20th century, etc.
• What is style design, style input, the fashion-plate
• The value of patternmaking, creating a pattern book, subcontractors
• Seminar with industry professionals
• What a showroom is
• The buyer, the sell-out, the store, big distribution, international buying offices
• Visit to a multigriffe showroom
• Sociology of the shop window, visual merchandising, pricing, mark-up
• Distribution techniques
• Analysis of end-consumer demand
• The promotion of the product, unconventional, viral and guerrilla marketing techniques
• The perception of the product
• Marketing strategy and brand analysis
• Selection criteria and choice of items of clothing and their accessories
• Strategy and ability to negotiate the price of luxury goods
• E-commerce
• Work simulations in class, Q&A between students and tutors
Planned visits to nearby fashion workshops, showrooms, industry trade fairs and events to support the education and to understand the buying system in the industry.

Educational activities
• Classroom lessons
• Workshops and seminars with industry specialists
• Tutoring and exercises

Information and dates
Start date and end date of the courses: October 9th, 2018 - December, 2018
Duration: 96 hours
Attendance: Tuesday and Thursday from  6.00 pm to 9.00 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, 20123 Milan

Pre-enrolment € 590.00
Balance €850.00 by November, 2018


The number of places on the course is limited.

Final exam and certificate
An attendance certificate is issued.


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