Fashion Buying Intensive Course Milan
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Fashion Buying Course

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The course in Fashion Buying, curated by fashion experts and fashion buyers, provides direct interaction with the world of fashion and its distribution.

Aims of the course
The course in Fashion Buying aims to train young fashion professionals and to prepare buyers and also sellers who can work with the buying office, department stores and showrooms in general.


The programme of the course in Fashion Buying provides a specific foundation in:

• What is the fashion buyer role
• Definition of concept
• The concept of the product to be introduced in the market
• The materials, fabrics, trends, and the creativity
• Identifying a target
• What is a trend
• Trend analysis
• Defining the different segments that are part of the fashion industry
• A brief history of fashion: the absolute beginners, the experiments of the first 1900s, etc..
• How to create a style, the fashion designer’s input
• The patternmaking value, creating the sample
• What is a showroom
• The multichannel and the omnichannel sales strategies
• The buyer, The sell-out, The boutique, the big distribution, the international buying offices
• Visit to a multibrand showroom
• Sociology of the shop window, the visual merchandising, the pricing, the mark-up
• Creating the experience to increase the brand’s value
• Analysis of the final consumer demand
• How to promote your product, non-conventional marketing techniques, viral and guerrilla
• The product’s perception
• Marketing strategies and brand analysis
• How to select the clothes and accessories
• strategies and ability in dealing with prices of luxury goods
• E-commerce and experimental point of sales
• Work simulations in the classroom, Q&A between the teacher and the students
The course also includes visits in a fashion atelier, a showroom, industry trade fairs and events.

Educational activities
• Classroom lessons
• Workshops and seminars with industry specialists
• Tutoring and exercises

Information and dates
Start date and end date of the courses: 10th March, 2020 - May, 2020
Duration: 60 hours
Attendance: Tuesdays and Thursdays from 5:00 pm to 9:00 pm
or Saturdays and Sundays from 9:30 am to 1:30 pm  (starting on Saturday 7th March 2020)
Location of course secretariat, information and enrolment: Via S. Marta 18, 20123 Milan

Pre-enrolment € 590.00 at the moment of your enrollment
Balance €850.00 before the course starts


The number of places on the course is limited.

Final exam and certificate
An attendance certificate is issued.


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