Fashion Buying - Summer Course Milan
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Fashion Buying - Summer Course

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The Fashion Buyer plays a key role in the fashion world; he or she is an expert in the industry, who has the task of observing and interpreting trends and selecting the most suitable products and collections to showcase in a store. The Fashion Buyer must know how the market and its sale mechanisms work and be constantly up to date; it is important therefore to attend fashion trade fairs – in order to learn and get to know all the new trends and foresee what the season’s trends will be. In addition, it is important to visit different showrooms where the store collections are displayed.

1st week
In this first week, the students will be given an overview of the various aspects of fashion:
• The different segments that compose the fashion supply chain.
• The different types of product distribution: retail, independent stores, department stores, outlets.
• Identification of the reference target
• Trend analysis and the definition of what a trend is
• The most important trade fairs and fashion weeks at an international level

2nd week
The buyer, the sell-out, the showrooms, large-scale distribution and international buying offices
• Visit to a multigriffe showroom
• Sociology of the shop window, visual merchandising, pricing, mark-up
• Distribution techniques
• Analysis of end-consumer demand
• The product: promotion, perception, product assortment
• Marketing strategy and brand analysis
• Selection criteria for items of clothing and accessories
• Strategy and ability to negotiate the price of luxury goods
• E-commerce

Information and dates
Start date and end date of the course: from 15 July to 26 July 2019
Duration: 40 hours
Attendance: from Monday to Friday from 9.30 am to 1.30 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, Milan
Language: English or Italian

Pre-enrolment € 250.00
Balance € 700.00 (before the course starts)


The number of places on the course is limited. Requirements:
• Students must be over 16 years of age

Final certificate
At the end of the course an attendance certificate will be issued.


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