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Fashion Coordinator

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The Product Manager or Fashion Coordinator is the professional figure that is positioned between the design area and the marketing area.
Responsible for market strategy, he or she oversees all the projects of one or more product lines. He must know how to combine style and production with commercial requirements and guarantee the stylistic and communicative coherence of the collection.
He works in collaboration with the style department for the development of the collection, with the marketing office for analysing market information, and he with communication experts for the promotion of the collection.
To a strong sensibility for the fashion product, he or she combines the knowledge of principal relative processes with the main steps for the development of a collection, as well as marketing and company management skills.

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