Fashion Marketing Communication Course  Milan
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Fashion Marketing Communication Intensive Course

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Becoming Fashion PR Specialist
Make fashion, communicate fashion: this is the task of the Fashion PR Specialist, a professional specialised in the promotion and communication of a fashion house or brand in the domestic and international arena.
But being a Fashion PR Specialist also means facing radical transformations, emergent cultures and consumption, new trends and interpretive frameworks. It is, then, a fluid profession in continual movement that requires marketing communication skills and digital expertise but also curiosity about what’s next, along with great creativity.
The intensive course in Fashion Marketing Communication is aimed at training communication professionals in the fashion field, highly specialised operators in generating ideas, planning and implementing a communication plan and able to add value to the equity of a brand or a fashion product.

Aims of the course
An intensive course comprised of 15 lessons lasting 4 hours each, which provides all the necessary tools to understand the stages of the communication process within the fashion business, with particular attention to the socio-cultural dimension of consumption and new communication technologies. Through theory lessons and exercises, the student will acquire the ability to develop marketing strategies and communication plans.
Starting with corporate and brand communication, the student will deepen his or her knowledge of all the main marketing communication levers: advertising, the design and organisation of an event, media relations activity and the strategy of accurate enhancement of the fashion brand in the social arena, without overlooking the potential crises that can undermine the equity and reputation of a brand, for which a professional must be sufficiently trained in order to manage them adequately.
In addition to classroom lessons and exercises, the course includes workshops with staff to increase knowledge of, in particular, the luxury goods market and its communication codes.

Our ideal candidate

The course is open to those wishing to embark on a career as a Fashion PR specialist, starting a professional career within fashion newsrooms, press offices and PR in the fashion arena.

Contents of the course
The programme of the Fashion Image Consultant, course provides a specific foundation in:
• Company image
• Advertising strategy
• Company and institutional communication
• Contemporary fashion
• Communication integrated in fashion
• Fashion marketing and luxury management
• Branding and distribution
• Public relations
• Relational techniques
• Fashion editing
• Writing
• Fashion, internet, multimedia
• Advertising graphics

Educational activities
• Classroom lessons
• Workshops and seminars with industry specialists
• Tutoring and exercises
 

Information and dates
Duration: 60 hours of group classes - 40 hours of individual classes
Start date and end date of the course: October 9th, 2018 - December, 2018
Attendance: Tuesday and Thursday  from 6:00pm  to 9:00 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, 20123 Milan

Costs:
Pre-enrolment € 420.00
Balance € 800.00 by November, 2018

Admission

The number of places on the course is limited.
There are no special admission requirements.

Final exam and certificate
The exam will be held in front of a panel composed of resident and external tutors.
The course is accredited by the Lombardy Region. At the end of the course, after one or more final tests, the certificate is awarded (Proficiency Certificate) in accordance with the Italian Law 19/2007.
The Proficiency Certificate awarded with the logo of the Lombardy Region is valid in accordance with the law in all national regions and through the EQF (European Qualification Framework) system throughout the European Union. Outside the EU, the certificate is recognised on the basis of agreements between the EU/Italy and individual states or international organisations.

Professional opportunities

Fashion PR specialist
Brand Manager
Fashion Journalist

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