Fashion Visual Merchandising Course - Summer School Milano
Home > Fashion Summer School > Fashion Visual Merchandising

Fashion Visual Merchandising - Summer Course

Share |

The world of fashion retail is in continuous growth and offers several work opportunities. Creating an appealing and stimulating mood is fundamental to making the purchase a genuine and authentic pleasure for customers.
For this, the role of the Visual Merchandiser, who is concerned with the creation of fittings to optimally enhance the store, is always in high demand.
The Visual Merchandiser must have a particular aesthetic sensibility to exploit a better commercial strategy at the point of sale.
The course provides the necessary basic tools to become a Visual Merchandiser with a focus on visual communication, visual perception, field and colour theory.

1st week
During the first week, introductory themes will be tackled in order to explain what merchandising is and its importance in the global strategy of a fashion or luxury brand.
The course will provide the basis for the study of marketing from the sale point and the advertisement strategies of the shop window.
Plenty of time will be dedicated to the study of the shop window: type, requirements, scenography, psychological message.

2nd week
The participants will concentrate on the study of the shop interiors and its set-up: product distribution, focal point, path, emotion, colour, lighting.
In addition, the study of brand strategy is very important and the following concepts will be introduced: brand reputation, brand awareness, brand identity.
The most important and innovative stores in the fashion and luxury industry at global level will be analysed in order to help the participants to understand the concept of the shopping experience.
 

Information and dates
Start date and end date of the course: from 15 July to 26 July 2019
Duration: 40 hours
Attendance: from Monday to Friday from 9.30 am to 1.30 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, Milan
Language: English or Italian

Costs
Pre-enrolment € 250.00
Balance € 700.00 by 09/07/2018

Admission
The number of places on the course is limited. Requirements:
• Students must be over 16 years of age

Final certificate
At the end of the course an attendance certificate will be issued.

CONTACT THE SECRETARIAT

Full Name:
City:
Telephone:
E-Mail:
Message:
How did you hear about us?
Security code:
I have read and understood the privacy policy provided pursuant to art. 12 et seq EU Reregulation 679/2016
Pursuant to arts. 6 and 7 EU Regulation 679/2016, the undersigned consents to the processing of my personal data (common) for the promotional purposes stated at point 2 of the above privacy policy, authorising the communications indicated thereon


Powered by Mk Media - Sitemap - rss RSS