Fashion Visual Merchandising Course - Summer School Milano
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Fashion Visual Merchandising - Summer Course

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The world of fashion retail is in continuous growth and offers several work opportunities. Creating an appealing and stimulating mood is fundamental to making the purchase a genuine and authentic pleasure for customers.
For this, the role of the Visual Merchandiser, who is concerned with the creation of fittings to optimally enhance the store, is always in high demand.
The Visual Merchandiser must have a particular aesthetic sensibility to exploit a better commercial strategy at the point of sale.
The course provides the necessary basic tools to become a Visual Merchandiser with a focus on visual communication, visual perception, field and colour theory.

1st week
During the first week, introductory themes will be tackled in order to explain what merchandising is and its importance in the global strategy of a fashion or luxury brand.
The course will provide the basis for the study of marketing from the sale point and the advertisement strategies of the shop window.
Plenty of time will be dedicated to the study of the shop window: type, requirements, scenography, psychological message.

2nd week
The participants will concentrate on the study of the shop interiors and its set-up: product distribution, focal point, path, emotion, colour, lighting.
In addition, the study of brand strategy is very important and the following concepts will be introduced: brand reputation, brand awareness, brand identity.
The most important and innovative stores in the fashion and luxury industry at global level will be analysed in order to help the participants to understand the concept of the shopping experience.

Information and dates
Start date and end date of the course: from 12 July to 23 July 2021
Duration: 40 hours
Attendance: from Monday to Friday from 9.30 am to 1.30 pm
Location of course secretariat, information and enrolment: Via S. Marta 18, Milan
Language: English or Italian

Pre-enrolment € 250.00
Balance € 700.00 (before the course starts)

The number of places on the course is limited. Requirements:
• Students must be over 16 years of age

Final certificate
At the end of the course an attendance certificate will be issued.


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