Gucci launches a new sustainability project
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Gucci launches a new sustainability project

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The protection of the environment is a dimension more and more crucial to all kind of industries and manufacturing activities, including fashion ones. It is, thus, a topic of great interest for next generations of fashion designers and stylists, such as those attending MKS Milano Fashion School.

Gucci has announced its new Natural climate solutions portfolio to focus on carbon farming and regenerative agriculture policies. Completely carbon neutral since 2018, the Kering Group brand has decided to carry on projects for the protection and recovery of forests and mangroves in significant areas for biodiversity and where the risk of deforestation is high, as well as actions in the regenerative agriculture field to be included in its supply chain.

These initiatives specifically aim at reducing emissions by adopting measures to lower the environmental impact of its supply chain’s activities for a more effective biodiversity conservation.

This course of action started in 2019, obtaining a reduction of 266.000 tons of CO2 (for a total amount of -706.125 tons of CO2e in the last two years) thanks to Gucci’s efforts in the renewable energy and sustainability areas. The company increased the use of renewable energy sources by 83% in its shops, offices, warehouses, and plants with the goal of being 100% sustainable by the end 2022. Other important steps in Gucci’s strategy that allowed a significant reduction of polluting emissions are a sustainable supply, the use of organic fibers and recycled, regenerated materials, but also the launch of the first sustainable collection of its “Gucci Circular Lines” - Gucci Off The Grid – and a new second-hand clothes e-commerce project with The RealReal platform.

Therefore, Gucci’s Natural climate solutions portfolio is filled with initiatives for the conservation of environmentally and socially key forests, for the recovery and protection of mangroves, but it also includes programs to improve soil management from a regenerative agriculture point of view. Collaborations with experts, such as Conservation international and Southpole, are expected in several countries and geographical areas, such as Zimbawe, Kenya, Honduras and Patagonia.

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