London Fashion Week 2021: shows cancelled for January
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London Fashion Week 2021: shows cancelled for January

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It’s official: 2021 will see only three fashion weeks in London. The British Fashion Council has announced that the next London Fashion Week won’t take place in January, asking Menswear brands to join the event scheduled for February 19 to 23 next year.

The British Fashion Council keeps constantly in touch with the Government for updates about new restrictions and guidelines established to face the coronavirus pandemic, but the delays in the production of the new menswear collections have been partially caused by the Brexit-related changes to customs legislation.

The February showcase will be held virtually, through the official digital platform available all year-round on, enabling access to all professionals and enthusiasts in a mix of fashion, culture and technology. Moreover, the 2021 London Fashion Weeks – including, thus, the 11-14 June and 17-21 September ones – will embrace all genres and seasons.

“In line with the newly formed Institute of Positive Fashion, our aim is to continue to redefine our fashion week model” - explained Caroline Rush, chief executive officer at the BFC, adding that “Moving London Fashion Week Men’s into London Fashion Week in February will continue to de-gender London Fashion Week, allow designers greater flexibility to consider what collection they show when and minimize travel requirements, taking us one step closer to a more sustainable future.”

“We are confident that this move will help designers reach more people via the digital London Fashion Week platform, while still allowing them to do business as early as January without the deadline of a show,” said the BFC’s men’s wear chair, Dylan Jones.

In Italy as well, the uncertain situation we are living because of the covid-19 emergency has created new obstacles to the fashion fairs’ and fashion weeks’ organizers, as highlighted by the CEO at Pitti Immagine, Raffaello Napoleone.

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