Milano Digital Week is getting closer
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Milano Digital Week is getting closer

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Milan Fashion Week represents one the highlights of the year for the city, proving its prestige on an international level and drawing large flows of visitors. This summer’s fashion week, which will display Spring Summer 2021 menswear and men and womenswear pre-collections, has undergone major change in answer to the situation provoked by the coronavirus pandemic.

The manifestation, which has often engaged Fashion Styling and Fashion Design students attending MKS Milano Fashion School, is adopting digital technologies to introduce the first edition of Milano Digital Fashion Week. The event - organized by Camera Nazionale della Moda Italiana (CNMI) with the support of Italian Ministry of Foreign Affairs and International Cooperation and by ICE Agenzia - will take place from 14-17 July.

The official calendar, available on the website and continuously updated, is full of special events and will feature the participation of 37 brands, including Etro and Dolce&Gabbana that have decided to hold two live shows for a limited audience. On the multimedia platform created ad hoc, the Milano Digital Fashion Week live events will be available 24/7, thus solving time zone’s issues thanks to the official streaming partner, The New York Times. Regarding the creation of the platform itself, the consulting firm Accenture efficiently worked to designed and developed the tool and digital experience, while Microsoft supported the development of the digital hub, and PwC helped to defined the architecture requirements and select the best solution.

The event’s schedule ensures specific slots for each brand, allowing them to use their space without restrictions and at their own pace, so that they may express their creative necessities and present their latest collection. There will also be “thematic rooms”, entrusted to the Art Director Luca Stoppini and several curators, useful to share content of all kinds about matters of great interest nowadays, such as sustainability, craftsmanship and technological innovation, to inclusion and diversity. On the other hand, an “institutional room”, assigned to the American journalist Alan Friedman, will be implemented to allow moments of dialogue with prominent figures in the political and business worlds.

Two specific areas will be dedicated to young emerging talents, which is to say the International Hub Market, focused on scouting designers from all over the world, and the project Together for Tomorrow, aiming at supporting the future of the next generation of designers. Another crucial section will be that of mono and multi-brand showrooms, which will allow each participant to choose between making the experience available to the whole audience or reserve the presentation to only a few professionals.

Four days full of activities are thus ahead and every one of us will be able to follow every emotion and surprise through CNMI’s social media. The calendar depicting every event and all the details about the Milano Digital Fashion Week are available on CNMI’s official website.

Camera Nazionale della Moda ItalianaFashion Magazine Il Sole 24ore


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