Milano Unica's 31st edition arriving in September
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Milano Unica's 31st edition arriving in September

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The scene in Milan keeps proposing new events and interesting gatherings for the fashion world and for all its professionals, as well as for future fashion stylists and designers attending MKS Milano Fashion School.

On 9 July the 31st edition of Milano Unica has been announced and is to take place next September, gathering more than 200 exhibiting firms representing the Textiles and Accessories sector. Barberis Canonico, President of Milano Unica since last February, commented on the news expressing a strong sense of confidence: “An important signal to meet again in person and not virtually and confirm, also through participation, the value of being united to be unique. Thanks to the trust and courage demonstrated by our entrepreneurs, Milano Unica will be the torchbearer of the first "open door" event in our industry. This investment echoes a sign of positivity, optimism and vitality of Made in Italy production and of the industry as a whole.”

Milano Unica will therefore be the first trade show to open up Fiera Milano Rho on Tuesday 8 and Wednesday 9 September 2020, as confirmed by the organizers, and it will bring together the "best of" on the international textile panorama once again, relying upon the events it consists of: Ideabiella, Moda In and Shirt Avenue. Great effort has been made to adjust the spaces to the new safety regulations and to ensure that access methods are handled with due care. “I think that the main task of our entrepreneurs today is to be able to inspire the market and to invest in the innovation of their proposal. Inspiration represents a key driver to push new frontiers of creative and economic development,” concluded Barberis Canonico.

Carlo Ferro, president of the Italian Trade Agency, underlined the importance of this event for the recovery for the trade show system, which is crucial for our companies’ business activities on international markets. “We, at the Italian Trade Agency, intend to combine reaction and vision to help companies seize the opportunity of recovery while getting ready for the expedited digital transition. We do this both by concentrating efforts to attract incoming foreign visitors and through the implementation of our Fair Smart 365 digital project,” continued Ferro, explaining that “The work done together with the trade fair system in these weeks will certainly harvest results and we believe that Milano Unica will attract exhibitors and visitors as usual, while maintaining – obviously - full compliance with the currently applicable health protection regulations.”

“Milano Unica has chosen to be present, confirming that its “home” is a concrete support for the Italian supply chain and that sustainability can also be expressed through the value of a gesture of unity,” remarked General Director Massimo Mosiello.

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